\n \t \tWhy Do YOU<\/b>
Need A Website?<\/font>
By Stephen H. Watkins, Sr.<\/font><\/td>\n | \t![](\"\/images\/yelloweb.gif\") <\/td>\n<\/table>\n Exposure<\/b>. If there is one word that sums up the primary reason to have a website, it has \tto be exposure. The Internet community is growing at a phenomenal rate. \tThe number or users increases by thousands<\/i> every day. Everywhere you look, you see \twww.something<\/i>.com. Every commercial, every printed advertisement, every new movie \tthat comes out has a website. Every major sporting event from Boxing to the Superbowl has a website. \tThere’s even a www.christmas<\/i>.com.
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\tAlmost every major company you can imagine has, or is planning, a website. Information about \tcars, cats, clothing, collectors items, computer support, concert dates… it’s all out there on \tthe Internet. People are almost as likely to log on to the Internet and \tsearch for information as they are to pick up the yellow pages. Actually, there is even a yellow pages \ton the internet…and if you are not in it, you may be losing business. \t<\/p>\n \tFace it, the very fact that you are reading this article on the Internet<\/i> proves that people \tare turning to the electronic media for news and information. It’s that simple. As the world shifts \tinto an online<\/i> mode of operation, you have to change your marketing strategy. If your name \tisn’t where the consumers look, you won’t get any calls. \t<\/p>\n \tMore and more Jazz artists are releasing samples of their newly released music VIA the internet. \tIt’s simple for a consumer to log on to an artists’ website, read the promotional materials on the home page, \tlook at the pictures and video clips \tthen download and listen to the sample(s). If they like the music, they go to the \tstore and buy it. This is called direct marketing<\/b>. \t<\/p>\n \tWhen the consumer logged in to that website, an entire promotional package was delivered directly to \ttheir home. A package complete with audio, video, pictures, printed material and digital music samples. \tEven better…the materials are somewhere that the consumer can always find them. \t<\/p>\n \tThe Internet provides you a means to get your message across to millions of people, at a cost that is \tunmatched by any other advertising media, electronic or printed. And there are millions more <\/i>people \tcoming online yearly. Making an investment in an attractive, informative website is as important as \thaving business cards ready for prospective clients or customers. \t<\/p>\n \tThen there’s Electronic mail, or E-mail. E-mail allows you to transfer messages and attached files across the country, or the world. \tYour E-mail address will soon be more important, and more used, than your mailing address. I regularly collaborate \ton written and musical projects with my friend in Chicago. I transmit the working files from my office in Portland, \tOR using E-mail. When he gets the files, he works on them and sends them back for me to work on some more, and so forth… \tOne Sunday afternoon, we wrote six<\/i> iterations of a musical interlude by sending it back and forth using E-mail. That \tsame task would have taken weeks even if we had used express mail. \t<\/p>\n \tIn fact, the articles in JazzUSA ‘ZINE<\/i> come from writers in places as far \tflung as New York, Los Angeles, Chicago, Portland, Atlanta and Seattle, but all the material is submitted using \tE-mail. \t<\/p>\n \tIn this world where there \tis electronic money, online shopping and everything is listed somewhere on a computer, cyberspace is becoming less of \ta concept and more of a reality. Soon it will be closer than your corner store. The Internet allows people from all over \tthe world to carry on commerce, and if those millions of people don’t find you while they’re looking for the same thing \tthat you could give them, you won’t get the business. Exposure<\/b>. That’s the name of the game…exposure. That’s why you need a website. \t\t<\/font><\/td>\n<\/tr>\n<\/table>\n<\/td>\n<\/tr>\n<\/table>\n <\/center><\/body><\/p>\n","protected":false},"excerpt":{"rendered":" Why Do YOUNeed A Website?By Stephen H. Watkins, Sr. Exposure.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/jazzusa.com\/index.php?rest_route=\/wp\/v2\/posts\/3775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jazzusa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jazzusa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jazzusa.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jazzusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3775"}],"version-history":[{"count":0,"href":"https:\/\/jazzusa.com\/index.php?rest_route=\/wp\/v2\/posts\/3775\/revisions"}],"wp:attachment":[{"href":"https:\/\/jazzusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jazzusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jazzusa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} |